Evaluation // 3. What kind of media institution might distribute your media product and why?

Once a film has been completed, it then requires distribution to reach its intended audience. Like any other, our film would also require distribution, but which institutions would distribute Flashpoint?

Flashpoint is an independent, low budget, British art-house thriller. from this, we can tell that the target audience is a British niche audience so it would likely have a limited and targeted release, being shown in smaller art-house cinemas such as Cinema City. Cinema city would be appropriate because they show mainly arthouse, independent and niche films, in comparison to multiplexes such as Vue.

Cinema city

Vue

A quick comparison of the two schedules reveals that Cinema city fits the independent and niche market better, as they show foreign films, more independent films and don't attempt to fall back on gimmicks such as 3D, like Vue do. To finish, Cinema City hold a festival regularly called the Screen Arts Festival, which shows a wide variety of different arts such as dance,opera, theatre but also new and local talent such as myself.

The primary Institution that would distribute Flashpoint would likely be Optimum Releasing/Studio Canal. This is because they distribute many art-house independent films and as ours is a low budget, independent and art-house style film, it would fit in to the Studio canal roster well. In addition, Studio Canal have distributed films similar to Flashpoint such as Kill List. Studiocanal says of themselves: A passion for film and commitment to creativity is central to STUDIOCANAL's activity in the UK market together with the desire to work collaboratively with our filmmakers to achieve the best possible results. As our film is a 'creative' and shows a 'passion for film' it would suit this distributor well.

If Flashpoint were to be shown on television, it would most likely be shown on Film4, an offshoot of channel 4. Channel 4 and film 4 are channels dedicated to showing a wide variety of content and as well as funding and producing independent films such as Submarine. In addition, there was an interesting release of the film "A Field In England" (2013) on film4 simultaneous with the online, DVD and theatre release. This creative and interesting release reflects how I would think our film would be released.

Lastly, I believe that Flashpoint would be released online through the 'Mubi' streaming service. Mubi's mission statement is "MUBI is a curated online cinema bringing you cult, classic, independent, and award-winning movies." and I believe that Flashpoint belongs to the independent section of the industry so belongs on this platform. And of course, the opening sequence is available to stream for free at any time from the video sharing site YouTube, the video can be reached here.